a collaborative practice
Creative Direction and Brand Identity defined by research, concept, and narrative.menu
WorkInfo
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Lay Studio is the collaborative design practice of Cassandra and Justin Tanhui.The studio focuses on creative direction and brand identity design, with an approach defined by research and grounded in narrative.
At the center of each project is a distinct guiding idea—carried through a clear conceptual framework and a deliberate visual system, with the aim to create work is felt, understood and remembered.
The result is work imbued with beauty, meaning, and character.
services
Brand StrategyCreative Direction
Visual Identity
Printed Matter
Digital Assets
Website Design